Brand Identity Creation

Annabelle Boucher, IBCLC


If you’re a lactation consultant, what better brand than droplets of milk and a play on your surname, Boucher (a small bite in French)? The drop of milk from the “A” in our client’s name has become her logo mark and is used across her branding.

It is also the essence of her tag line “Une goute d’amour à la fois” (one drop of love at a time). Together, these elements have become the perfect “recipe” for a strong brand identity.