Brand Identity Creation

Once Loved Toys


Often our customers are masters of ingenuity, as in the case of Once Loved Toys, an organization that buys and resells new and gently used toys. We created a logo that highlighted the word “toys” and filled it with the hands of the children that played with the toys.

The symbolism was carried through to a heart that reflected the love children have for toys. The fun continued with promotional materials and social media posts!